Raising Psoriasis Awareness by Raising the Confidence of Audiences
Psoriasis, is an auto-immune disorder that manifests itself as red, scaly and often painful patches on the skin. Patients with the condition often spend years trying – and failing – to find both a dermatologist who understands the disease or an effective treatment for it. While the disease is not life-threatening, the symptoms have a marked effect on patients, and many of them enter a state of “learned helplessness” that undermines their self-confidence to the point that some become housebound to hide their outbreaks. We wanted to find a way to give these patients the confidence to take steps to restart their lives.
Develop a disease awareness campaign to reach an “unreached” audience and empower them with resources to confidently confront their disease.
Working with Stacy London – host of TLC’s “What Not To Wear,” and psoriasis sufferer since childhood – we developed an unbranded educational campaign. The program armed sufferers with a variety of tools and resources to help build their confidence, get the treatment they need and get them back out into the world, living again.
Gold Quill Awards // Advocacy Communication Category // Merit
Sean DallasKidd, Executive Creative Director
Brandi Friel, Creative Services Manager
Kelly Gube, Art Director
Han Nguyen, Sr. Designer
Andrew Peth, Editor
Max Morse, Editor
Belinda Zhao, Web Developer
Charlie Nucci, Product Photography
Bodega Studios, Video Production
PATIENT STORY // ROBERT
PATIENT STORY, INTERVIEW // JACKIE