In 2015, AT&T needed a way to cut through the noise on their social channels and connect with their community of over six million fans and followers in a focused, refreshing, and emotional way while still supporting core business objectives.
FleishmanHillard combined owned, earned, paid and shared tactics to develop and execute a thematic content calendar centered on real-world moments-in-time that resonate on a human level. Nesting these core themes within business realities across AT&T’s consumer channels resulted in a year-long series of content which connected with the core audience
in snack-able bursts.
Sean DallasKidd, Executive Creative Director
Meredith Bradshaw, Director of Digital
Jane Dam, Social Strategist
Brandi Friel, Creative Services Manager
Kelly Gube, Art Director
Andrew Peth, Editor
Vivian Hsu, Producer