A 2nd Screen Solution
for ID Addicts
Client: Discovery
Brand: Investigation Discovery Network
OVERVIEW
IDAddicts.com was created as social space (waaay back 2011, before Twitter's logo was a bird) for fans of the shows on the ID Network. Giving them direct access to Investigation Discovery, providing exclusive content, and connecting them to other "addicts." It functions as a second screen experience allows users to follow conversations are a show, see top addicts, hot topics or favorite their own. With almost 80K addicts and over 1.5M messages, the site has become a very compelling social platform in its own right.
CREDITS:
Creative Director: Dan Cavey
Associate Creative Director: Sean DallasKidd
Associate Creative Director, Copy: Sheila Hayes
Designer: Dave Schnupp
Writer/ Producer: Haley Geffen
Photo Producer: Laura Adams
Interactive Creative Director: Cory Key
Interactive Art Director: Greg Johnson
Interactive Project Manager: Andrea Zak
Marketing Creative Director: Garnsey Sloan
WEBSITE // IDAddicts.com
DESIGN NOTES
HOME PAGE // This page gives users an overview of the site, preview of trending conversations and a map that shows the latest post as it happens.
CONVERSATION PAGE // The main section of the site that streams viewer comments about the show that are happening n the site or other social media platforms. Users can post their own messages, see upcoming schedules or filter the conversation around what is trending.
CUSTOMIZATION PAGE // Users have the option to customize their experience on the site by adding exclusive wallpapers of their favorite shows.
SHOW PAGE // Users can select their favorite shows and join the conversation or jump to the fan site.
RESPONSIVE DESIGN // Yes... mobile 1st was a thing in 2011 and responsive design was a thing.