A 2nd Screen Solution
for ID Addicts

Client: Discovery

Brand: Investigation Discovery Network


IDAddicts.com was created as social space (waaay back 2011, before Twitter's logo was a bird) for fans of the shows on the ID Network. Giving them direct access to Investigation Discovery, providing exclusive content, and connecting them to other "addicts." It functions as a second screen experience allows users to follow conversations are a show, see top addicts, hot topics or favorite their own. With almost 80K addicts and over 1.5M messages, the site has become a very compelling social platform in its own right.




Creative Director: Dan Cavey

Associate Creative Director: Sean DallasKidd

Associate Creative Director, Copy: Sheila Hayes

Designer: Dave Schnupp

Writer/ Producer: Haley Geffen

Photo Producer: Laura Adams

Interactive Creative Director: Cory Key

Interactive Art Director: Greg Johnson

Interactive Project Manager: Andrea Zak

Marketing Creative Director: Garnsey Sloan

WEBSITE // IDAddicts.com


HOME PAGE // This page gives users an overview of the site, preview of trending conversations and a map that shows the latest post as it happens.

CONVERSATION PAGE // The main section of the site that streams viewer comments about the show that are happening n the site or other social media platforms. Users can  post their own messages, see upcoming schedules or filter the conversation around what is trending.


CUSTOMIZATION PAGE // Users have the option to customize their experience on the site by adding exclusive wallpapers of their favorite shows.


SHOW PAGE // Users can select their favorite shows and join the conversation or jump to the fan site.

RESPONSIVE DESIGN // Yes... mobile 1st was a thing in 2011 and responsive design was a thing.

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