Content w/ Nvision
Channels: Print, Web, App
NVIDIA was looking for a way to communicate the power of its graphics cards in order to separate itself from its competitors and reach new audiences. Rather than pursuing a traditional advertising approach or get into a specs war going line by line, comparing processing speed with competitors across the internets, we developed NVISION— an editorial brand and content platform that showcased the power and innovation of NVIDIA by creating community and conversation around the first enthusiast publishing brand devoted to computer graphics, entertainment, movies, video games and more through the lens of graphics cards.
DESIGN NOTE: Digital App
The digital edition was designed to have a mix of issue content, which is downloaded onto the tablet and live content, that streamed and updated when the user was online. The live content would be featured in the Media Stream section.
The design of the digital edition striped away the idea of navigating pages. Instead of 'flipping' to the next page, a big trend at that time, the user would tap the story they wanted. That story would then expand and act as on overlay they could then exit out of.
Creating two way conversations was also an important element. Adding feedback, ratings and reader comments would give the brand a deeper since of community.
American Graphic Design Award // Editorial Design // Nvision Magazine for NVIDIA
Sean DallasKidd, Group Art Director
Jenny Esdaile, Art Director
Rosemary Pinkham, Designer
Jillian Pierce, Designer
Mark Madeo, Photography
Samantha Berg, Photography
Julian Rignall, Editorial Director
Chuck Osborn, Group Editor-in-Chief
Steve Klett, Editor-in-Chief
NVISION MAGAZINE // WEBSITE
NVISION MAGAZINE // DIGITAL EDITION
NVISION MAGAZINE // PRINT EDITION