Content w/ Nvision

Client: NVIDIA

Channels: Print, Web, App

OVERVIEW

NVIDIA was looking for a way to communicate the power of its graphics cards in order to separate itself from its competitors and reach new audiences. Rather than pursuing a traditional advertising approach or get into a specs war going line by line, comparing processing speed with competitors across the internets, we developed NVISION— an editorial brand and content platform that showcased the power and innovation of NVIDIA by creating community and conversation around the first enthusiast publishing brand devoted to computer graphics, entertainment, movies, video games and more through the lens of graphics cards.

 

 

DESIGN NOTE: Digital App

The digital edition was designed to have a mix of issue content, which is downloaded onto the tablet and live content, that streamed and updated when the user was online. The live content would be featured in the Media Stream section.

 

The design of the digital edition striped away the idea of navigating pages. Instead of 'flipping' to the next page, a big trend at that time, the user would tap the story they wanted. That story would then expand and act as on overlay they could then exit out of.

 

Creating two way conversations was also an important element. Adding feedback, ratings and reader comments would give the brand a deeper since of community.

 

 

AWARDS

American Graphic Design Award // Editorial Design // Nvision Magazine for NVIDIA

 

 

CREDITS

Sean DallasKidd, Group Art Director

Jenny Esdaile, Art Director

Rosemary Pinkham, Designer

Jillian Pierce, Designer

Mark Madeo, Photography

Samantha Berg, Photography

Julian Rignall, Editorial Director

Chuck Osborn, Group Editor-in-Chief

Steve Klett, Editor-in-Chief