Client: Best Buy
Channels: Print, Web, App
In an ever increasing downloadable environment, Best Buy needed a way to differentiate itself. Facing competition from specialized boutiques, Best Buy was looking to connect with customers in an authentic and engaging way. Working together, we developed @Gamer, an independent source for the latest news, previews and reviews, for both games and gaming hardware. The print edition was sold exclusively at Best Buy. We partnered with the Best Buy team delivering an average of over $100 in coupons each issue, resulting in a readership of 250K+ gamers in the US.
Sean DallasKidd, Group Art Director
Jenny Esdaile, Art Director
Jillian Pierce, Designer
Mark Madeo, Photography
Samantha Berg, Photography
Julian Rignall, Editorial Director
Chuck Osborn, Group Editor-in-Chief
Will O'Neal, Editor-in-Chief
Andy Eddy, Executive Editor
@GAMER // DIGITAL EDITION LAUNCH VIDEO
@GAMER // DIGITAL EDITION
When developing the digital edition, we took a risk and made the product in a horizontal orientation only. We believed that by defining how users would interact with the product, we could focus on creating one great solution rather than 2 acceptable ones.
@GAMER // PRINT EDITION
Working in partnership with the editorial director, we created a storytelling approach that was very flexible. The idea was to develop snackable content, which was a very new idea at the time. Rather than the long format traditional approach, we opted to develop a product that played off the way readers scan magazines when making a purchasing decision.
@GAMER // WEBSITE