BUSINESS
TRANSFORMER
I am a creative, a strategist and a manager. I know the business of creativity and how to drive it. I believe in the no assholes rule and that collaboration is king. Kerning, narrative flow and fuzzy research keep me up at night.
I get excited about working with amazing partners to develop kick-ass creative that impacts business results. I like to keep it measurable. Whether online, offline, or blended reality, my goal is to increase brand awareness and loyalty by developing solutions that compel people to engage, share and return.
EXECUTIVE CREATIVE DIRECTOR & MANAGING PARTNER
// J. Walter Thompson
Office & creative lead for J. Walter Thompson's San Francisco office. Role includes building an effective future facing agency offering with a focus on digital, social and experiential solutions, leading creative development, overseeing strategy, building client relationships, identifying & supporting new business opportunities.
DELIVERABLES
ACCOUNTS
Adobe
Air China
Gruppo Campari
JUMA Ventures
Mazda
Nestle
Treasury Wine Estates
UN Women
Business Development
Client Relationship Management
Team Development & Management
Omni-channel Strategic Development
Creative Oversight
Concept Development
360º Campaign Development
Product & Channel Innovation
Experiential
Design & Copy Direction
UX/UI Design
Art Direct Shoots
Print Design
Event Design
SVP & PARTNER, CONTENT AND CREATIVE
// FleishmanHillard
Creative and content strategy lead, based in San Francisco. Provides oversight and direction for transmedia & social led campaigns. Additionally, provides highest level strategic counsel/ input to client and account team(s). Drives and participates in new business efforts, both regional and global.
DELIVERABLES
Creative Strategy, Development & Design
Concept Development
Campaign Development
Creative/ Art Direction On Set
Environmental Design
UX/ UI Design
Video Production
Motion Graphics
Print Design & Collateral
Data Visualization Packages
ACCOUNTS
Abbvie
Abbott
Arrow
Avaya
Bayer
Better Than Cash Alliance
BMW
EA
FireEye
GoPro
Kaiser Permanente
Levi's
PG&E
Ross
Safeway
Samsung
Salesforce
U.S. Olympic Committee
Visa
ASSOCIATE CREATIVE DIRECTOR
// Discovery
Creative lead for the Investigation Discovery Network, a sub-brand of Discovery Channel, also provided creative support for Velocity Network at Discovery Communication’s internal advertising agency.
DELIVERABLES
Campaign Concept Development & Execution
Online Ads
Out of Home Ads
Marketing Stunt Concept Development
Title Treatments
Art Direct Shoots
Develop Key Art
UX/UI Design
App Design
Print Design
ACCOUNTS
Investigation Discovery Network
Behind Mansion Walls
Disappeared
Fatal Encounters
Homicide Hunter
Who the 'BLEEP' Did I Marry!?!
Dark Minds
Nightmare Next Door
Injustice Files
Nothing Personal
Scorned
Sins & Secrets
FindTheDisappeared.com
Velocity Network
Cafe Racer
Chasing Classic Cars
Inside West Coast Customs
CREATIVE DIRECTOR
// Maker Media
Creative lead for Maker Media, which has helped to jump start the "Maker Movement", which is transforming innovation, culture and education.
DELIVERABLES
Quarterly Magazine
Website Design
Event Support Materials
Marketing Materials (Print & Digital)
Graphics Packages for Video
Brand Development
Corporate Communications
Marketing Materials
Event Support
Magazine Design
Online Property Design Oversight
UX/UI Design
Art Direct Shoots
App Development
Print Design
Event Design
CHANNELS
GROUP ART DIRECTOR
// Future plc.
Creative lead for Future Plus, the custom media agency of Future plc. Developed creative, targeted solutions for branded content across multiple media platforms. Focus areas included; video games, film, music, crafting and technology.
DELIVERABLES
Publication Design
Website Design
Event Support Materials
Marketing Materials
App Development
Brand Development
Magazine Design
Online Property Design Oversight
UX/UI Design
Art Direct Shoots
App Development
Print Design
Event Design
PARTNERS
PC Gamer
Best Buy
Blizzard
Circuit City
Coats & Clark
IDG
Kmart
Microsoft
Nvidia
Paul Reed Smith Guitars
Reseach in Motion
Sprint
Toys R Us
Ubisoft