The Face of Modern Healthcare
Client: Kaiser Permanente
In July 2013, Kaiser Permanente (KP), America’s largest nonprofit health care provider, appointed former President/COO Bernard J. Tyson as CEO and incoming Chairman (as of January 2014). Mr. Tyson had a limited external profile as he assumed his CEO office based on his previous positions within KP that focused on the operations of the organization.
FleishmanHillard created a integrated executive communications strategy, which included building Bernard J. Tyson’s social media presence on Twitter and LinkedIn with the goal of establishing him as a leader in the industry.
Sean DallasKidd, Executive Creative Director
Meredith Bradshaw, Director of Digital
Jane Dam, Social Strategist
Brandi Friel, Creative Services Manager
Kelly Gube, Art Director
Andrew Peth, Editor
Vivian Hsu, Producer
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