The Face of Modern Healthcare

Client: Kaiser Permanente

CHALLENGE

In July 2013, Kaiser Permanente (KP), America’s largest nonprofit health care provider, appointed former President/COO Bernard J. Tyson as CEO and incoming Chairman (as of January 2014). Mr. Tyson had a limited external profile as he assumed his CEO office based on his previous positions within KP that focused on the operations of the organization.

 

SOLUTION

FleishmanHillard created a integrated executive communications strategy, which included building Bernard J. Tyson’s social media presence on Twitter and LinkedIn with the goal of establishing him as a leader in the industry.

 

RESULTS

• Bernard is now one of the leading voices in health care, ranking twice in Modern Healthcare most influential people in healthcare— 2X row (next to President Obama)
• Leading influencer in health care on LinkedIn and the most active health care CEO on Twitter.

 

CREDITS:

Sean DallasKidd, Executive Creative Director

Meredith Bradshaw, Director of Digital

Jane Dam, Social Strategist

Brandi Friel, Creative Services Manager

Kelly Gube, Art Director

Andrew Peth, Editor

Vivian Hsu, Producer

INTERNAL LAUNCH VIDEO