Launching an Alliance to Help the Un-banked
Brand: Better Than Cash Alliance
In 2012, a group of world-leading foundations, international organizations and companies came together to help accelerate a transition to electronic payments in the developing world. FleishmanHillard partnered with the Bill & Melinda Gates Foundation, Citi, Ford Foundation, Omidyar Network, U.N. Capital Development Fund, U.S. Agency for International Development, and Visa Inc., to launch the Better Than Cash Alliance and raise awareness of electronic payments’ role in financial inclusion, security and transparency, and in opening new markets across the developing world.
The alliance needed a brand identity worthy of the participating organizations and it needed a variety of communications materials and event collateral. FleishmanHillard took the lead and developed a suite of branded items to launch Better Than Cash Alliance to the world.